Vigorius Jewelry Store

1. SEO and search results

• SSL certificate not installed https://
• Poor download speed of the site on the computer and in mobile versions
• The h1 is missing on the main page of the website
• The Host directive is not specified in the robots.txt file
• The Sitemap directive is not specified in the robots.txt file
• Incorrectly filled file – http://vigorius.lv/robots.txt
• The sitemap for robots is missing – ​http://vigorius.lv/sitemap.xml
• The site is not optimized for mobile devices https://search.google.com/test/mobile-friendly?hl=ru&id=PvA36TAplYrZI91Txm5Omw

As a result, the website loses free traffic from Google.

2. Reputation / Search by brand

• Google Top has unresolved cases of Sūdzības.lv

3. Advertisements / Traffic

• No paid traffic from Google
• No emailing
• No social media

4. FaceBook

• Not using all free features (shop, community, offers, etc.)
• Site hasn’t been updated since 2012
• Poor website design execution

Conclusions and recommendations

The full potential of the site in search engines and social networks is not being used.

Main optimization directions: SEO, paid advertising, reputation management, social network.

• After 2 weeks of starting Google Adwords advertising, the number of customers increases by an average of 15-20%.
• If the site is well optimized (SEO optimization), within six months the free traffic increase will be from 60%.
• Activities to improve the reputation will increase traffic to your site by brand requests, up to 100%.
• Proper management of Facebook will ensure long-term promotion of your brand and increase loyalty to your product from potential customers. The potential share of customers from Facebook is on average 15-25%

Web analytics analysis is required to examine your website and advertising in more detail.