RigaGold Jewelry

1. SEO and search results

• SSL certificate not installed https://
• The page is not optimized for mobile devices https://search.google.com/test/mobile-friendly?hl=ru&id=Dc-SUDt6Ykr7pdG-ioi2Xg
• There are several h1 tags on the main page
• The Host directive is not specified in the robots.txt file
• The Sitemap directive is not specified in the robots.txt file
• The file is incorrectly filled in – http://www.rigagold.lv/robots.txt
• The sitemap for robots is missing – http://www.rigagold.lv/sitemap.xml
• Slow website download speed
• Meta tags have duplicates and omissions

As a result, the website loses free traffic from Google.

2. Advertisements / Traffic:

• No paid traffic from Google
• No emailing
• No social media
• No bulletin boards

3. FaceBook

• Not using all free features (shop, community, offers, etc.)
• Not filling in all required information about the company
• Not using paid advertising and advertising in groups

Conclusions and recommendations

The full potential of the site in search engines and social networks is not used.

The main areas of optimization: SEO, paid advertising, reputation management, email marketing, social networks.

• After 2 weeks after the launch of Google Adwords advertising, the number of customers increases by an average of 15-20%.
• If the site is optimized (SEO optimization), within six months the free traffic increase will be from 60%.
• Activities to improve the reputation will increase traffic to your site by brand requests, up to 100%.
• Proper management of Facebook will ensure the promotion of your brand in the long term and increase loyalty to your product from potential customers. The potential share of customers from Facebook is on average 15-25%.

For a more detailed check of your site and advertising, a web analytics analysis is necessary.
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