Laikswatches watches store – audit

1. Slow website loading speed. This negatively affects sales through the website:

• Google limits traffic to sites with slow download speeds
• Mobile visitors leave slow-loading pages

2. Meta tags and search results

• Google indexes garbage pages and mobile version
• The meta tags of the website page are not designed effectively enough
• Meta tags have duplicates and omissions
• No sitemap for search robots https://laikswatches.lv/sitemap.xml
• No 404 page

As a result, the website loses free traffic from Google.

3. Reputation / Search by brand

• Insufficiently created business card on Google (working hours, reviews, ratings, main photo)
• There are unresolved complaints from sudzibas.lv in the Google top
• No link to the FaceBook page

4. Advertisements / Traffic

• No paid traffic from Google
• Weakly used email inbox
• Not used bulletin boards
• Not used free platforms with product offers
• 

5. FaceBook

• Not all free features (store, community, offers, etc.) have been used
• Contacts
• Feedback
• Long wait for consultant to respond

Conclusions and recommendations

The company LAIKS is a market leader, but there are noticeable problems with the promotion of the site on the Internet. The full potential of the site in search engines and social networks is not used.

The main optimization directions: SEO, paid advertising, reputation management, social networks.

From our experience in the wristwatch segment, all of the above channels are very effective and pay off investments. From our calculations, every 1-5 euros spent is spent on the sale of watches.

For a more detailed audit of your site and advertising, a web analytics analysis is required.