Frequently Asked Questions
Usually, a single customer acquisition channel cannot ensure the required sales volume; therefore, it is recommended to use a multi-channel strategy to attract traffic to your online project. The main criterion for evaluating advertising channels is their return on investment.
In almost all market segments, most customers try to find independent information about a seller before making a purchase. Therefore, a good reputation can increase your sales by up to 75% without significant investment. Your advertising budget is automatically optimized as the return on advertising increases.
Most likely, you will need an expert assessment of the untapped potential of your current advertising channels, as well as an analysis of new, yet unused traffic sources.
Pay attention to your marketing model. Very often, it is more effective to replace direct product or service sales on the website with lead generation, which engages sales managers until the product or service is sold.
There is no such thing as expensive advertising — only advertising that doesn’t pay off. We recommend determining the cost per lead, order, and sale that you can afford to pay for customer acquisition while still maintaining self-sufficiency.
If any of the above questions are relevant to you, then yes — it is worthwhile. Otherwise, you will waste time and money on experimentation and eventually come back to the need to conduct another audit.